Best Japanese Hojicha Brands in the UK

If you’re the kind of person who loves winding down with a comforting cup of tea, there’s a good chance you’ve already heard of matcha. But there’s another Japanese green tea quietly stealing the spotlight — and it’s time it got the attention it deserves. Say hello to Hojicha, Japan’s roasted green tea with a nutty, caramel-like aroma and a taste that feels like a hug in a mug.

Unlike traditional green tea, Hojicha is roasted over charcoal, which gives it its signature brownish colour and mellow flavour. The roasting process also reduces caffeine, making it perfect for evenings or for anyone who wants something gentle yet full of depth. And while it originated in Kyoto nearly a century ago, it’s now found a devoted following in the UK — both among tea purists and café regulars who’ve fallen for the creamy, toasty delight of a Hojicha latte.

So, where can you find the best Japanese Hojicha brands in the UK? Here’s a guide to the top picks — from traditional roasters to new independent names shaking things up.

1. Haki Tea

Let’s start with a rising UK brand that’s quickly becoming a go-to best brand for authentic Japanese teas: Haki Tea. Their range includes both Basic Roast Hojicha Loose Leaf and a beautifully aromatic Hojicha Powder, giving tea lovers two ways to enjoy this roasted classic.

The Basic Roast Hojicha offers everything you want from a comforting brew — nutty, toasty, and naturally smooth, with just enough roast to bring warmth without any bitterness. It’s made using carefully selected tea leaves from Japan and roasted to perfection for that round, earthy depth. It’s an excellent daily drinker and a perfect introduction for anyone curious about roasted green tea.

Then there’s the Hojicha Powder, which is where things get creative. Finely milled from roasted tea leaves, this powder blends beautifully into lattes, smoothies, or even baking recipes. It has a mellow sweetness with notes of caramel and cocoa, making it a fantastic caffeine-light alternative to matcha. If you’re into café-style drinks at home, this one’s a winner — whisk it with milk, add ice, or sprinkle it over desserts for a Japanese-inspired twist.

What makes Haki Tea stand out is its dedication to authenticity and balance — bringing genuine Japanese flavour to the UK scene while keeping it approachable and affordable. Whether you’re sipping it hot or iced, loose or powdered, it’s a tea that delivers comfort and calm in every cup.

2. Clearspring Organic Japanese Hojicha

A staple for anyone into Japanese food and drink, Clearspring’s Organic Hojicha is a trusted choice you’ll find in many UK shops. It’s made using roasted green tea leaves from Japan and comes in convenient tea bags, making it perfect for busy days or quick brews.

Flavour-wise, it’s clean, mild, and slightly nutty — less intense than some of the deeper roasts, but still carrying that toasty aroma that makes Hojicha so unique. It’s also organic and caffeine-light, ideal for evening tea or anyone looking to cut back without sacrificing flavour.

3. Tea Lab Organic Hojicha

Tea Lab is a UK-based tea company known for its small-batch approach and simple but high-quality offerings. Their Organic Hojicha is no exception — a rich, roasted loose-leaf tea that strikes a nice balance between smooth and smoky.

Brewed hot, it releases notes of roasted nuts and caramelised sugar. It’s the kind of tea that pairs perfectly with dessert or as a calming cup after dinner. For those who love the ritual of loose-leaf brewing, Tea Lab’s Hojicha feels both elegant and grounding.

4. The Japanese Tea Co. Kyoto Hojicha

For purists chasing authentic Japanese tea experiences, The Japanese Tea Co. delivers one of the best Kyoto-sourced Hojichas in the UK. Grown and roasted in Kyoto — the birthplace of Hojicha — this version is all about craftsmanship. The roasting brings out complex notes of cocoa, chestnut, and light smoke, while still keeping that signature smoothness.

It’s slightly more premium in price, but you can taste the quality in every sip. This one is ideal for those who appreciate single-origin teas and want to experience Hojicha the traditional way — straight from its hometown roots.

5. Tealyra Miyazaki Hojicha

Another excellent option for those who prefer a smooth and balanced roast, Tealyra’s Miyazaki Hojicha comes from Japan’s Miyazaki Prefecture, known for its clean air and fertile volcanic soil. The tea is mellow, aromatic, and beautifully roasted, with a subtle sweetness that lingers on the palate.

It’s a great choice for anyone who enjoys gentler teas but still wants that roasted complexity. It’s also lovely iced — the toasty notes become even more pronounced when chilled, making it an unexpectedly refreshing summer drink.

6. The Proper Tea Co. Hojicha

If you like supporting smaller UK tea brands, The Proper Tea Co. has a charming roasted green tea that’s approachable and affordable. Their Hojicha is light, nutty, and easy to drink — not as deep or smoky as others, but perfect for everyday sipping. It’s a good “gateway” Hojicha for those trying it for the first time.

Why Hojicha Is Worth Adding to Your Tea Shelf

Beyond the delicious flavour, Hojicha is one of those teas that fits into almost any lifestyle. It’s naturally low in caffeine, so you can enjoy it any time of day — even late at night. It’s also easy on the stomach, smooth on the palate, and versatile enough to use in everything from lattes to desserts.

Powdered Hojicha, in particular, has exploded in popularity lately thanks to cafés offering roasted lattes and bakers experimenting with hojicha-flavoured cakes, cookies, and ice creams. It’s the kind of flavour that instantly feels comforting and sophisticated at the same time.

Final Thoughts

The UK tea scene has come a long way from builders’ brew and English breakfast. With the growing curiosity around Japanese teas, Hojicha has found a sweet spot — an alternative to matcha that’s calmer, warmer, and just as rich in character.

If you’re ready to explore this roasted delight, start with one of the brands above. Whether you go for a classic like Clearspring, a specialty blend from Kyoto, or a rising crowd favorite like Haki Tea with its Basic Roast and Hojicha Powder, you’re in for something truly special.

Hojicha isn’t just another cup of tea — it’s a moment of calm, a little bit of Japan in your day, and a reminder that sometimes, the quietest flavours leave the biggest impression.